Not at the newsstand. As a business.
That’s the take of one of several media analysts polled by David Carr in today’s Times.
And the beautiful thing is, that $1 isn’t even the lowest price that these pros predict the paper could sell for. Mark Simonton, who popped up in last week’s Journal to say that the paper’s union troubles essentially make it untradeable, revises that estimate – downward. He’s now estimating that “the Times Company would have to pay a buyer around $20 to 40 million in order to sever their ties with this untenable cost.”